Hi, I’m Mahmoud Aitelkatab

Born and raised in Casablanca, then moved to Berrechid in 1999, where he lives now (Morocco).

His a 29-year-old maker and community solutionist at the intersection of brand communities (e-commerce) and growth marketing. He created media brands (Espace Logistique and Afterwork LAB) and e-commerce brands (Bayt Oman, Areej Fragrance, and Moulaty Shop).

About me

Mahmoud’s hustle culture and luggage are filled with experiences that helped him shape not only his cosmopolitan personality from a young age, but also a passionate interest in constructive community dialogues, the’ making’ culture, passion-economy transformation, and global sustainability issues. He dropped out of college to do a logistics diploma.

During his center years at the OFPPT (2015-2017), he came across both the digital logistics industry and the world of growth marketing, and from there he always tried to put the two fields together, trying to find new ways to cultivate his passions and invest in his creativity. In so doing, he created espacelogistique.com, a logistics-centric media brand for the next-gen community of supply chain professionals. At the beginning of his year, he started networking (attending 38+ events in 2019 alone), writing a blog, and building the community.

His passionate about:
– Consumer insights and trends,
– Futuristic logistics & supply chain innovations,
– Growth marketing and business development,
– Community-driven marketing.

He helps individuals discover their passions to build their passion-led projects and brands across industries build their community programs and produce good content to attract the modern consumer.
In his free time, he loves going to picnics, collecting artwork & crafts, exploring the Moroccan cities, making pizza, reading books, curating music playlists, and watching movies.

My work

Prior to Espace Logistique and Areej Fragrance, his work included Centralized Load Control at Swissport Maroc, inventory logistics, digital content, and social media marketing strategy for brands and companies.

Visit the projects page to learn more. Check LinkedIn and Read CV for more details.

Weekly Updates

He writes a weekly Beehiiv where he shares his journey in building startups + learning resources and takeaways on innovations and community. Subscribe to receive content that will help you grow.

Media & Press

AMA with Max Rothery, VP of Community at Finimize

AMA with Mindy D, Senior Community Manager at Discord

AMA with Sharath, ex-Head of Program at Product Hunt

Conversation With Diana Briceño, Head of Content at VEED

Conversation with Abdel Tammari, 3D Generalist at YEYSOME Studio

What is No+code? – Geeks Bla Bla

The Art of being Dar – The Mahmoud Ait Elketab Experience

Get in touch

Whether you are looking for community advisory, social media marketing help, thinking of hosting a Hangout through our Afterwork Club in Geneva, or simply looking to connect, I’d be pleased to chat!

The best way to connect with me is through Twitter, LinkedIn, or email.