Hi 👋 welcome to my ‘now page’. I’m currently:

✦ Filling the role of Brand Chief Officer at my new small business “Areej Fragrance” a new line for fragrant incense and frankincense, which I co-founded with my brother Abdessadek Aitelkatab and Reda Allah Bouhdad.

In this role, I help get our products noticed in the Moroccan market, this includes: market research, product categories innovation, brand development, and supply chain.

Sending clean eCommerce email campaigns in the fashion industry, at Cuir Dimitri.

✦ Between May-September 2023, I was managing copywriting Google Ads campaigns and website copywriting for a Luxury Yachting business, Saint Yachting. In that role, I supported the company’s sales strategy metrics using data marketing analysis. I identified potential customers segmentations, target markets, new ventures for the company to pursue, and coordinated with reservation teams and strategic partners to help meet seasonal targets.

✦ Sending resources via my newsletter (resources and good stuff inside for your mindset growth).

The best way to connect with me is through email at this address:

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